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EDGY. PROFESSIONAL. MID-SIZE FRIENDLY. REAL LIFE READY.

NEW ARRIVALS

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BEST SELLERS

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SHOP BY CATEGORY

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SHOP BY STYLE

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WHAT THE REBELS ARE SAYING

4.9 ★ (138)
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MEET RACHEL

My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.

I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.

Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.

Follow along @byrachelnevarez

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BLOG POSTS

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  • Graphic promoting blog post titled "How to Wear Plaid Without Looking Preppy" with purple plaid pattern and alternative fashion-inspired design.

    HOW TO WEAR PLAID WITHOUT LOOKING PREPPY

    Plaid doesn't have to feel preppy. Discover how to style plaid pants, tops, and layering pieces with an alternative edge using modern silhouettes, bold color combinations, and expressive accessories that...

    HOW TO WEAR PLAID WITHOUT LOOKING PREPPY

    Plaid doesn't have to feel preppy. Discover how to style plaid pants, tops, and layering pieces with an alternative edge using modern silhouettes, bold color combinations, and expressive accessories that...

  • Alternative summer outfit ideas blog header graphic featuring distressed black brick textures, torn paper elements, and bold typography with pink handwritten script reading “Outfit Ideas.”

    ALTERNATIVE SUMMER OUTFIT IDEAS

    Explore alternative summer outfit ideas featuring oversized silhouettes, checkered prints, edgy accessories, and relaxed styling for warm weather fashion.

    ALTERNATIVE SUMMER OUTFIT IDEAS

    Explore alternative summer outfit ideas featuring oversized silhouettes, checkered prints, edgy accessories, and relaxed styling for warm weather fashion.

  • HOW TO STYLE CHECKERED PIECES IN AN ALTERNATIVE OUTFIT

    HOW TO STYLE CHECKERED PIECES IN AN ALTERNATIVE...

    Learn how to style checkered pieces in an alternative outfit with oversized layers, graphic tees, colorful prints, and edgy everyday styling ideas.

    HOW TO STYLE CHECKERED PIECES IN AN ALTERNATIVE...

    Learn how to style checkered pieces in an alternative outfit with oversized layers, graphic tees, colorful prints, and edgy everyday styling ideas.

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  • DESIGNED AND CURATED BY A FASHION DESIGNER.

    Original pieces and curated collections, brought together through a designer’s eye.

  • SMALL BATCH WITH YOU IN MIND.

    This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.