FASHION FOR WOMEN WHO WERE TOLD TO TONE IT DOWN
NEW ARRIVALS
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Mist Mesh Lace Maxi Dress - Black
Regular price $108.00 USDRegular priceUnit price per -
Checkmate Camp Shirt - Black/White
Regular price $62.00 USDRegular priceUnit price per -
Sunset Leopard Mesh Dress - Orange
Regular price $102.00 USDRegular priceUnit price per -
Midnight Leopard Mesh Dress - Blue
Regular price $102.00 USDRegular priceUnit price per
BEST SELLERS
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Obsessed With You Fashion Harness - Leather
Regular price $79.00 USDRegular priceUnit price per -
Obsessed With You Fashion Harness - Vegan Leather
Regular price $59.00 USDRegular priceUnit price per -
Shadow Prowl Pencil Skirt - Leopard
Regular price $58.00 USDRegular priceUnit price per -
Checked In Denim Jumpsuit - Charcoal/Black
Regular price $108.00 USDRegular priceUnit price per
MEET RACHEL
My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.
I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.
Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.
Follow along @byrachelnevarez
BLOG POSTS
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HOW TO LAYER CLOTHES FOR AN ALTERNATIVE OUTFIT
Layering is where an outfit stops being basic and starts looking like you. Here’s how to do it without overthinking it.
HOW TO LAYER CLOTHES FOR AN ALTERNATIVE OUTFIT
Layering is where an outfit stops being basic and starts looking like you. Here’s how to do it without overthinking it.
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HOW TO THINK LIKE AN ALTERNATIVE GIRL WHEN YOU ...
Learn how to think like an alternative girl when you shop by shifting your mindset from following trends to building bold, statement-driven outfits. This guide breaks down how to create...
HOW TO THINK LIKE AN ALTERNATIVE GIRL WHEN YOU ...
Learn how to think like an alternative girl when you shop by shifting your mindset from following trends to building bold, statement-driven outfits. This guide breaks down how to create...
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ALTERNATIVE OUTFIT IDEAS FOR SPRING 2026
Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.
ALTERNATIVE OUTFIT IDEAS FOR SPRING 2026
Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.
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DESIGNED AND CURATED BY A FASHION DESIGNER.
Original pieces and curated collections, brought together through a designer’s eye.
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SMALL BATCH WITH YOU IN MIND.
This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.