FASHION FOR ALT GIRLS WHO GREW UP

Because alternative fashion isn’t just for the youth, it’s for those of us who have lived, evolved, and still refuse to dress like anyone, but ourselves. This is alternative style, redefined for the woman who has grown but never conformed.

NEW ARRIVALS

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SHOP OVERALLS

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FASHION HARNESSES

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MEET RACHEL

My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.

I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.

Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.

Follow along @byrachelnevarez

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BLOG POSTS

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  • A graphic for a blog featuring a neutral leopard print and a checked border at the bottom with a post saying "how to add edge to a simple outfit".

    How to Add Edge to a Simple Outfit

    A simple outfit can carry far more impact than expected when styled with balance and structure. From defining the silhouette to grounding bold prints and refining proportion, this guide explores...

    How to Add Edge to a Simple Outfit

    A simple outfit can carry far more impact than expected when styled with balance and structure. From defining the silhouette to grounding bold prints and refining proportion, this guide explores...

  • Blog header reading “6 Ways to Style Overalls the Alternative Way” with model wearing checkered overalls

    6 Ways to Style Overalls the Alternative Way

    Overalls have evolved far beyond their utilitarian roots. Discover six modern ways to style overalls through layering, texture, and silhouette, designed for a contemporary alternative wardrobe.

    6 Ways to Style Overalls the Alternative Way

    Overalls have evolved far beyond their utilitarian roots. Discover six modern ways to style overalls through layering, texture, and silhouette, designed for a contemporary alternative wardrobe.

  • Valentine’s Day fashion graphic with the text “What to Wear on Valentine’s Day as an Alt Woman,” featuring candy heart patterns, a black rose illustration, and bold pink accents.

    What to Wear on Valentine’s Day as an Alt Woman

    Valentine’s Day style does not have to feel predictable. This guide explores what to wear on Valentine’s Day if you dress alternative, with outfit ideas that balance romance, edge, and...

    What to Wear on Valentine’s Day as an Alt Woman

    Valentine’s Day style does not have to feel predictable. This guide explores what to wear on Valentine’s Day if you dress alternative, with outfit ideas that balance romance, edge, and...

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  • DESIGNED AND CURATED BY A FASHION DESIGNER.

    Original pieces and curated collections, brought together through a designer’s eye.

  • SMALL BATCH WITH YOU IN MIND.

    This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.