Hi! I'm Rachel Nevarez, a punk rock kid turned fashion designer, professor, and boutique owner.

My mom taught me how to sew when I was seven years old, and what started as a love for creating my own alternative wardrobe grew into a 20+ year career in the Los Angeles fashion industry. Today, I teach fashion design, am raising two beautiful daughters, design my own collections, and curate pieces for women who never quite fit into the mainstream.

This boutique was created for grown alt women who, like me, have built careers, raised families, navigated life's twists and turns, and still want to feel like themselves. Through thoughtfully designed and curated alternative fashion, my goal is simple: help women reconnect with themselves through personal style.

Because this was never just about clothes. It's about looking in the mirror and thinking, "There you are."

— Rachel

For more behind the scenes and fashion tips, follow along @byrachelnevarez on Instagram