Fashion for Alt Girls who Grew Up

Because alternative fashion isn’t just for the youth, it’s for those of us who have lived, evolved, and still refuse to dress like anyone but ourselves.This is alternative style, redefined for the woman who has grown but never conformed.

Punk was Never a Phase


This collection is all about building a wardrobe rooted in confidence, not compromise. Featuring punk foundations, refined silhouettes, and pieces designed to mix seamlessly with what you already own.

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Shop Ghoulentine's Day

Your favorite looks to celebrate Ghoulentine's Day. A spooky twist on Valentine’s or Galentine’s day celebrated the 13th of February.

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Meet Rachel

My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.

I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.

Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.

Follow along @byrachelnevarez

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Fashion Harnesses

Designed by Rachel Nevarez and handmade in Los Angeles California, fashion harnesses are the perfect accessory to all your looks. 

Blog posts

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  • Graphic reading 'How to Style a Safety Pin in an Alt Wardrobe' with a background of silver safety pins, bold black text, and edgy alternative fashion aesthetic.

    How to Style a Safety Pin in an Alt Wardrobe

    Learn how to style a safety pin in an alt wardrobe, from jewelry and clothing details to jackets and accessories inspired by alternative fashion.

    How to Style a Safety Pin in an Alt Wardrobe

    Learn how to style a safety pin in an alt wardrobe, from jewelry and clothing details to jackets and accessories inspired by alternative fashion.

  • Fashion stylist demonstrating a crop tuck technique using an elastic cord to create a cropped silhouette with an oversized t-shirt

    What Is a Crop Tuck and How to Use It

    The crop tuck is a simple styling technique that helps define the waist and balance proportions without cutting or altering your clothes. Learn what a crop tuck is, how to...

    What Is a Crop Tuck and How to Use It

    The crop tuck is a simple styling technique that helps define the waist and balance proportions without cutting or altering your clothes. Learn what a crop tuck is, how to...

  • Alt style fashion blog header featuring a model in a black leather jacket with bold graphic text and pink checkered accents.

    Alt Style Resolutions for 2026

    Getting dressed works best when the pieces in your closet are easy to wear and easy to style. These style resolutions for 2026 focus on repeat wear, versatility, and building...

    Alt Style Resolutions for 2026

    Getting dressed works best when the pieces in your closet are easy to wear and easy to style. These style resolutions for 2026 focus on repeat wear, versatility, and building...

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20 - 30% Off Select Styles!

It's your last chance to get these items at an incredible savings!

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  • Designer roots. Boutique vision.

    Founded by a fashion designer, my boutique combines original
    designs with curated pieces to help you create a wardrobe that suits your life today.

  • Designed and curated with you in mind.

    This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.