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FASHION FOR WOMEN WHO WERE TOLD TO TONE IT DOWN

“You can’t look like that and be taken seriously.” — Society

WRONG.

This is alternative fashion designed and curated for grown alt women who built the life anyway. Wearable alternative clothing for work, motherhood, and real life. Created for professionals, creative mothers, and ambitious women who know their appearance is not a liability. It is leverage.

Edgy. Professional. Midsize friendly. Real life ready.

Mother of Mayhem

An exclusive Mother's Day capsule for women who got more responsibilities, more roles, and less time, but still want to feel like themselves.These pieces were designed to mix, match, and move with real life without asking you to tone yourself down.

Whether you're shopping for yourself… or sending this to someone who deserves it, the more you buy, the more you save!

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SHOP BY STYLE

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WHAT THE REBELS ARE SAYING

4.92 ★ (89)
Verified

MEET RACHEL

My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.

I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.

Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.

Follow along @byrachelnevarez

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BLOG POSTS

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  • A stylized graphic with a pink and gray wavy checkerboard background. In the center, a white paper note taped with pink tape reads “How to think like an Alternative Girl when you shop,” with “Alternative Girl” written in pink script.

    How to Think Like an Alternative Girl When You ...

    Learn how to think like an alternative girl when you shop by shifting your mindset from following trends to building bold, statement-driven outfits. This guide breaks down how to create...

    How to Think Like an Alternative Girl When You ...

    Learn how to think like an alternative girl when you shop by shifting your mindset from following trends to building bold, statement-driven outfits. This guide breaks down how to create...

  • Alternative outfit ideas for spring 2026 blog header with model wearing pink leopard print top and harness

    Alternative Outfit Ideas for Spring 2026

    Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.

    Alternative Outfit Ideas for Spring 2026

    Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.

  • How to add color to your alt fashion wardrobe featuring styles from Rachel Nevarez Electric Hearts Club collection

    How to Add Color to Your Alt Fashion Wardrobe

    Discover how to add color to your alt fashion wardrobe without losing your edge. From bold prints to layered textures, learn simple styling tips for creating vibrant alternative outfits using...

    How to Add Color to Your Alt Fashion Wardrobe

    Discover how to add color to your alt fashion wardrobe without losing your edge. From bold prints to layered textures, learn simple styling tips for creating vibrant alternative outfits using...

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  • DESIGNED AND CURATED BY A FASHION DESIGNER.

    Original pieces and curated collections, brought together through a designer’s eye.

  • SMALL BATCH WITH YOU IN MIND.

    This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.