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FASHION FOR WOMEN WHO WERE TOLD TO TONE IT DOWN

“You can’t look like that and be taken seriously.” — Society

WRONG.

This is alternative fashion designed and curated for grown alt women who built the life anyway. Wearable alternative clothing for work, motherhood, and real life. Created for professionals, creative mothers, and ambitious women who know their appearance is not a liability. It is leverage.

Edgy. Professional. Midsize friendly. Real life ready.

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WHAT THE REBELS ARE SAYING

4.91 ★ (86)
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MEET RACHEL

My name is Rachel Nevarez and my mom taught me how to sew when I was 7 years old. In high school, I wanted to properly express myself through alternative fashion and heavily invested in sewing, thrifting, and curating my own wardrobe.

I never stopped exploring fashion and built a 20+ year career for myself in the Los Angeles fashion industry.

Today I am a wife, mom, fashion professor, influencer, and entrepreneur helping others build their dream alt wardrobe.

Follow along @byrachelnevarez

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BLOG POSTS

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  • Alternative outfit ideas for spring 2026 blog header with model wearing pink leopard print top and harness

    Alternative Outfit Ideas for Spring 2026

    Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.

    Alternative Outfit Ideas for Spring 2026

    Alternative outfit ideas for Spring 2026 that balance lighter layers, bold color, and statement pieces while staying true to your personal style.

  • How to add color to your alt fashion wardrobe featuring styles from Rachel Nevarez Electric Hearts Club collection

    How to Add Color to Your Alt Fashion Wardrobe

    Discover how to add color to your alt fashion wardrobe without losing your edge. From bold prints to layered textures, learn simple styling tips for creating vibrant alternative outfits using...

    How to Add Color to Your Alt Fashion Wardrobe

    Discover how to add color to your alt fashion wardrobe without losing your edge. From bold prints to layered textures, learn simple styling tips for creating vibrant alternative outfits using...

  • A graphic for a blog featuring a neutral leopard print and a checked border at the bottom with a post saying "how to add edge to a simple outfit".

    How to Add Edge to a Simple Outfit

    A simple outfit can carry far more impact than expected when styled with balance and structure. From defining the silhouette to grounding bold prints and refining proportion, this guide explores...

    How to Add Edge to a Simple Outfit

    A simple outfit can carry far more impact than expected when styled with balance and structure. From defining the silhouette to grounding bold prints and refining proportion, this guide explores...

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  • DESIGNED AND CURATED BY A FASHION DESIGNER.

    Original pieces and curated collections, brought together through a designer’s eye.

  • SMALL BATCH WITH YOU IN MIND.

    This small-batch boutique is for grown-alt women who want expressive, wearable pieces that don’t look like everyone else’s.